Internal review — not indexed
Five design directions
Each variant carries the same content and the same brand — navy, crimson and gold — but synthesises a different reference: four extracted design systems, plus one direct study of Goldman Sachs India. Open each on desktop and mobile, then tell me which direction to take forward.
Ledger
Warm paper and ink. Cream canvas, espresso text, a single gold signal — reads like a well-set business document rather than a screen.
View variant →Broadsheet
Confident graphic blocks. Full-bleed navy and crimson bands, oversized compressed headlines, hairline rules, depth from colour collision not shadow.
View variant →Editorial
Restraint as authority. Near-monochrome, whisper-thin display type on white, crimson as the sole chromatic accent. Closest to institutional finance.
View variant →Prospectus
Precise and modern. White canvas, geometric rounded cards, navy as the functional accent, generous radii without the SaaS playfulness.
View variant →Institution
A close study of the named reference. Serif display at large sizes but light weight, navy tint nav bar, tabbed services, alternating white and wash bands, oversized monogram bleed in place of their photography.
View variant →